Embrace ready-to-wear fashion that celebrates the ever-changing nature of life, where we gracefully adapt to various circumstances.

Discover versatile pieces that reflect the beautiful diversity of the world and its people in colour shade of Bright Orange, Cobalt Blue, Emerald Green, Fuschia Pink and Midnight Black.

Alongside our latest addition of the Botanical Print in Zero Waste styles.

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Explore self-realization and personal identity with Elysian Ego. Discover the blissful state of Elysian through contemporary colors, unique proportions, and experimental designs. Experience the fusion of local fabric, craftsmanship, and the artistic vision of Michael Ludwig Studio.

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Our Story

We are a premium contemporary apparel brand that ignores the gender binary and focuses on sustainability & inclusivity.

We focus on high quality garments made locally that are created to last and to accompany your style in the most complimentary way possible.

Our garments have international standard finishings with linings & binding finishes instead of overlocking as seen in most stores in South Africa.


Embracing individuality and breaking away from stereotypes, this collection celebrates the importance of self-expression. Discover vibrant colors, abstract prints, and sustainable natural fabrics that illuminate the spirit of summer. Shop now to express your unique style and support size inclusivity in a collection inspired by the luminescence of self.

Our Best Sellers

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