2024 INDELIBLE INDIVIDUALITY

This collection dissects the psychology behind identity and how it constantly evolves never erased but rather improved and developed. 

Explore a versatile collection where we draw inspiration from our archives through the use of our Zero Waste pattern cutting techniques, dead stock upholstery fabrics used for ready to wear apparel, contrast colour blocking with asymmetrical details, and the evolving reference of previous designs remade into innovative styles. 

Using contemporary colour pairings, experimental design details and silhouettes grounded by the use of local fabric & craftsmanship the Michael Ludwig customer can explore their ever shifting identity with fashion from South Africa responsibly, ethically and consciously.