Emotive Empathy AW22

For this collection, we took inspiration from the emotional side of the lock-down and the effect it has had on people’s emotions. As emotions are generally seen as a more feminine side to a person we incorporated this into the collection with fit & flare silhouettes, gathering details and the use of color.

By combining the art and fashion design principles (such as proportion, color & silhouette) with what is considered masculine and feminine in those elements we create collections in a contemporary style shown through an Eastern meets African aesthetic.

The garments don’t follow trends and rather capture the buyer/consumer’s emotion so that it’s a piece that will be worn for years to come and not discarded after 1 season’s use maximizing the wearability of the garments.

All prints were created in our studio and printed locally in South Africa. All trims and fabrics are sourced locally in South Africa.

We’ve are also introducing more zero waste fabric cutting styles in this collection in a top, trouser & dress. This means that our zero-waste patterns have no fabric waste when cut further contributing to the sustainability of the garment.